Mathushaa Sagthidas.

I’m Mathushaa Sagthidas, a photographer, creative director and stylist based in London. I developed these skills further when studying fashion promotion at Ravensbourne University London and fine art photography at Camberwell College of Arts, UAL. My work often examines my identity – Tamil Eelam ethnicity and British nationality, which is a pivotal part of my work. This complex cultural identity is often reflected through traditions, history and strongly by fashion photography.

Interviewed by Kimberly from Revive’s Interview Team.

What is your favorite thing about photography?

Photography allows me to reflect on various aspects of my identity as well as creative ideas freely. However my favourite thing about photography would have to be the collaboration process – through photography I’ve able to meet so many talented and incredible creatives. 

Can you share a favorite story about your experience with photography?

For me, my favourite story would have to be probably how I became interested in photography, which through a one off one week work shop/ work experience opportunity that I completed/ was interested in purely because it was the most creative one available – I didn’t think it would go this far at the time.

Can you go into detail about what is fashion promotion and what you did?

The fashion promotion course that I was on allowed to explore fashion and styling creatively, but it also included the more business/ marketing side of it too – it was through this course where I started exploring, learning and understanding slowly parts of the fashion industry. It really involved short projects that were about 2 weeks where we were given a brand brief to explore before creating a final major project that explore our own personal interests.

What do you hope to achieve being a photographer and stylist?

Through being a photographer and stylist, I hope to continue meeting more and more amazing creatives (something that I have been doing in the last two years), but also bring more representation to the south Asian community.

How do you embrace your culture and identity?

I started embracing my Tamil heritage and culture more and more through photography and since then this interest has just kept on growing because theirs is so much that I am curious about and want to learn.

Does being a photographer and stylist help you with your mental health?

This is actually something that I’ve never thought about before but when I think about planning a shoot, especially planning around everyone’s availability, it’s stressful, draining and probably the least enjoyable part. However when I’m on a shoot it’s an amazing vibe and honestly the perfect break from various distractions and even my phone.

Why do you think prioritizing mental health is so important, especially for youth?

Mental health is very important, but I think acknowledging and bring awareness to it is definitely more important – growing up I think a lot of people I was around, including myself didn’t realise the importance of it but I think that’s because no one was really bring attention to it, especially when you’re younger – I feel like some people think ‘you’re a child, you have no stresses what could you be going through?’, which can be ignorant.  

Check out Mathushaa & Her Work!

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